The Global Success of Korean Ramen
Exports of Korean instant noodles have significantly increased every year, surpassing 1 trillion won last year.
Navalny, a politician imprisoned in Russia, criticized the poor conditions in the prison and mentioned the growing popularity of Korean ramen. Navalny, who eats ramen for 10 minutes a day in a Russian prison, is contemplating claiming damages due to the roof of his mouth being peeled off.
Korean ramen is gaining immense popularity in Russia, capturing a market share of 62%. The rise in Korean ramen exports is primarily attributed to products with unique flavors, such as Buldak Stir-fried Noodles, gaining attention in the global market. Since 2015, Buldak Stir-fried Noodles has been widely popular overseas, elevating the status of Korean ramen. Overseas, it's appreciated for its special spicy and unique taste, and sales are steadily increasing despite its higher price. These exotic ramen varieties are not only popular domestically but also abroad, enhancing the reputation of Korean ramen. Most Korean ramen noodles popular overseas have a spicy taste tailored to local preferences. In the future, Korean ramen is expected to continue its growth by entering overseas markets and developing various flavors and forms that suit local tastes.
The domestic ramen market continues to expand, thanks to the Korean Wave. Particularly, with the recent global popularity of K-drama and K-pop, foreigners have developed an interest in Korean ramen. Domestic food companies are consistently developing products tailored to the taste of consumers, making efforts to target overseas markets by adjusting the taste and recipe according to each country's characteristics. Following the success of spicy chicken noodles, other Korean ramen varieties are also targeting consumers with their unique tastes and characteristics. A brand composed of various product lines can thus satisfy the needs of customers worldwide.
Korean ramen's overseas popularity serves as a testament to the development of the Korean food industry, and the Korean Wave has increased interest in Korean food. Due to this global popularity, the domestic ramen industry is expected to continue growing, and it seems that Korean ramen will soon be found on tables around the world.
In this way, Korean ramen has captivated the tastes of people globally not only through the development of differentiated products but also due to its unique design and brand strategy. The sensuous package design leaves a strong impression on customers, increasing their favorability towards the product.
The success of Korean ramen doesn't stop there but has a positive impact on the Korean food industry as a whole. Recently, as interest in Korean food ingredients, including Korean food, has increased in foreign countries, domestic food companies are also actively entering overseas markets.
